The Stories Unfold
By the Friday’s session, both Matt and Jon had taken the premise of Nick’s story concept and thought about their own. Each adapted the concept to create their own versions to ensure consistency, such that we could build a lasting brand around a character who wanted to solve some environmental problems. Think Dora the Explorer model.
Story Time
Later that week Nick contacted the guys on a late Tuesday evening explaining that he had a million-dollar idea… What if we had a character who found out by their parents that bees were missing and went on a journey to figure out why. Initial thoughts were that pesticides and chemicals were tarnishing the lands and that bees were being massacred by mass agricultural industries, however this seemed a little harsh for a children’s story. Think of the children of course!